The Data Imperative

Maximizing analytics to gain an edge

Actionable video analytics has become a vital tool for today’s converged OTT service providers to remain competitive and relevant in the marketplace. Yet there is no one-size-fits-all solution.

ABI Research looks at this issue in-depth and recommends that a sustainable analytics approach is a solution that acts as a unified framework for multiple technology domains and multiple functional systems – and yet is extensible.

Download this paper to understand:

  • Key business drivers behind analytics and who owns them within a video services operation
  • Four stages in a typical analytics journey
  • Best-in-class approach a more uniform analytics strategy

"The only thing that is certain is that in this highly competitive converged OTT Service environment is that if you do not start to measure your performance in order to improve operations and business functions, you will be left behind by those that do."

- ABI Research

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